anna.bida

Hi! My name is

Anna Bida

Community manager and digital marketing specialist. Head of Community at Ipê City, a pop-up village and conference in Florianópolis where founders, developers, and researchers spend weeks actually working and living together.

My Manifesto→Or see the work
Anna Bida portraitAnna Bida on stage at WEB3DEV
01About

A short version, in case you need one.

I build communities, the kind that keep running when nobody is watching. My work sits between digital marketing and human infrastructure: onboarding flows, CRMs, content strategy, and the slow patient work of giving people reasons to stay.

I currently lead community at Ipê City. I travel with my partner Yan as nomads, and most years find me somewhere between Brazil and the next country worth understanding.

02Work & Projects

Contexts, in reverse order.

Ipê City

Focus on Community, Communication and Relationships

Ipê City is a community and conference project in Jurere Internacional, Florianópolis, built on the Network State concept: the idea that a community of shared values can organise digitally, develop a culture and economy, and eventually claim physical presence in the world. It runs in a pop-up village format where founders, developers, researchers, artists, and community builders spend weeks working and living together. The anchor event is the Startup Society Conference, which brings together people actively working on network states, alternative institutions, and new governance models. Beyond the pop-up city and conference, Ipê City also produces a documentary series, The Network Society. The Telegram community is open to all Techno-Optimists: join here.

  1. 2026

    2nd Pop-up Village & Community Online Management

    Full community management for the second edition: Telegram and Discord restructured and maintained, content produced across LinkedIn, X, Instagram, Telegram, Discord, Luma, and a CRM built from scratch to give the project a clear view of its own membership.

  2. 2025

    Contribution Mapping based in Valocracy

    Mapped all contributions from community members and calculated individual rewards according to the Valocracy model, where value accrues based on what someone actually did, not their title or tenure. First structured application of this framework within the project.

Community ArchitectureContent DistributionCRMValocracy

WEB3DEV

Head of Community & Marketing

WEB3DEV is the largest Web3 developer community in Portuguese, built to train developers and strengthen the blockchain ecosystem in Latin America. At its peak, the community had 7,500+ active members across Discord and other platforms, with a constant flow of technical education, events, and collaborative projects.

  1. 2025 — 2026

    Newsletter Web3News

    A monthly newsletter built for developers in Brazil, with over 6,300 subscribers. Editorial direction, curation, and distribution of the most relevant news, tools, and opportunities in the Web3 ecosystem.

  2. 2023 — 2025

    Hackathons

    Co-produced 7 hackathons in Brazil, Argentina, and Colombia, connecting developer teams with real ecosystem challenges.

  3. 2022 — 2024

    Bootcamps

    Structured and launched 9 free technical bootcamps for Web3 developers across Latin America.

  4. 2022 — 2024

    8 Autonomous Teams

    Coordinated 8 internal teams running their own initiatives simultaneously: study groups, content production, external partnerships, each with its own rhythm, without losing coherence across the whole.

Community ManagementEventsEducationTeam Coordination

Digital Launch Producer

Empreendedora

I work with specialists and consultants on the production and communication strategy for digital course launches and new service offers: from offer design and landing pages to email sequences, ad campaigns, and student support. The work spans the full funnel, from the first touchpoint to what happens after someone buys.

  1. 2025 — Present

    Narrativa Essencial

    Communications and digital marketing advisory for the repositioning of Frederico Vilhar's consulting offer. Ongoing work on messaging, positioning, and launch strategy for the new format of the Communication consultancy Narrativa Essencial.

  2. 2020 — 2022

    Oficina de Vídeos

    Co-produced the launch of Oficina de Vídeos with its creator Frederico Vilhar, a specialist in social media video content. End-to-end execution: offer strategy, landing pages, ad campaigns, email sequences, and direct support for 800+ enrolled students over two years. The most concentrated learning period I have had in digital marketing.

Digital MarketingLaunch StrategyEmail MarketingCommunications Advisory

Business Consulting

Profissional Autônoma

Administrative and strategic consulting for small business owners, with a focus on financial planning, process structure, and day-to-day operations.

  1. 2015 — 2019

    Aloé Botica Natural

    Multi-year engagement with a natural cosmetics brand in Uberlândia: product pricing, packaging design, sales and communication strategy, WhatsApp Business management, and coordination of fair and market participation.

Business ConsultingFinancial PlanningBrand StrategyOperations
03Life Style

A strategy for living.

Nomadism as Design

Travel is a deliberate accumulation of context. Each country adds something specific: a way of organising space, a different relationship to time, a problem that has already been solved there and not yet elsewhere. Living somewhere, even briefly, produces a kind of understanding that reading about it does not.

Volunteer Exchange

Platforms like Worldpackers and WWOOF are not just a way to cover accommodation. Showing up at someone's farm or property with real skills and leaving it in better shape than you found it is a different kind of exchange than tourism. I contribute through organic farming, property maintenance, content creation, and community work, depending on what the host actually needs.

Daily Meditation Practice

I have practised Vipassana and daily meditation for years. The practical effect is that I am slower to react, better at noticing when something is actually wrong versus when I am just tired, and more able to sit with complexity without needing to resolve it immediately. Those things come up in community work constantly.

Holistic Therapy

Certified in Reiki, massage therapy, chromotherapy, and aromatherapy. I sought these out because I believe maintaining health prevents illness before it starts, and in massage and Reiki I found abilities for healing that came naturally and that I continue to develop.

Curiosities

Anna travelling by tram with backpack and suitcaseAnna with her rescued cat PanteraAnna at a Web3 event in front of Secure / Encrypt / Disrupt / Tokenize / Verify bannersAnna next to a Brazilian flag among many country flags in New Zealand
  • →In 2026, I began a sabbatical year: six months in New Zealand, then Japan, Malaysia, Thailand, and China.
  • →I travel with my partner Yan and together we are also building a joint portfolio at nomads. He builds technical infrastructure; I build the human infrastructure around it. The combination works well in practice.
  • →I have a rescued cat named Pantera back in Brazil. House and pet sitting is part of how I stay connected to animals while travelling.
  • →One of my long-term goals is to become a polyglot. Portuguese is my native language, I work in English daily, and I have been studying Spanish and German for over six months.
04Philosophies

How I see the world.

Nassim Taleb defines antifragility as the property of systems that get stronger under stress, not just resistant to it. Skin in the game means the condition where you only truly learn what you are willing to lose something over. I apply both: most of what I know came from taking on work before I fully understood it, accepting that the early version would be rough, and building real understanding from the friction of doing it.

A community is not an audience, it is a group of people who found each other around a shared problem and decided it was worth working on together. When that happens in person, at Ipê City or at a WEB3DEV event, the quality of what gets built is categorically different from anything produced by the same people working in parallel online. My job is to create the conditions for that, then get out of the way.

Vipassana is a meditation technique that trains the mind to stay present, observing reality as it actually is, without illusions, attachments, or aversions. I practise it because that quality of attention changes how I move through most things: slower to react, more honest about what is actually happening, and less likely to confuse my interpretation of a situation with the situation itself.

Keep the ratio of people made happy to people made unhappy above 33:1: if you throw a party and three neighbours are upset about the noise, you should have invited at least 100 people, and both sides count. I use this as a calibration tool in community decisions, event planning, and any choice that affects a group, not to justify friction, but to make sure the positive side genuinely outweighs it, not just in your own estimate.

The way I think about personal development is closer to project management than education: you identify what you genuinely want to understand next, design a path to get there, and measure whether you arrived. Each phase of my career was built that way, and so are my current goals, including becoming a polyglot. Portuguese is my native language, English is my working language, and Spanish and German have both been in progress for over six months.

05Manifesto

Plant flags. Move freely.

As a child, my dream was to travel the world. It took until I was 35 to build the conditions to actually do it. I started in 2023 with Argentina, which introduced me to a version of Latin America I had only read about. In 2024, a backpacking trip through six European countries. In 2025, Berlin for a tech event, then Colombia. Each trip added something specific: a way of organising public space, a different relationship between citizens and institutions, a community of people working on problems I had not seen framed that way before.

I am genuinely interested in how different societies organise themselves: how they handle governance, housing, work, public life. That interest led me to Flag Theory, which at its core is about building a life with enough geographic and jurisdictional flexibility that you can choose where to contribute, not just where you happen to be from. And it led me to the Network State: the idea that communities of shared values can now coordinate globally and eventually negotiate for physical presence, bypassing the assumption that geography determines belonging.

I think of myself as a citizen of the world in the most practical sense: someone who treats every country as worth understanding on its own terms, who accumulates cultural and intellectual context the way others accumulate credentials, and who believes that the people working on new models of governance, technology, and collective living are doing some of the most interesting work of this decade.

In 2026, Yan and I extended that further: six months in New Zealand, then Japan, Malaysia, Thailand, and China. Not as a gap year. As a continuation of something that started in Buenos Aires three years ago.

Move freely. Keep the ratio above 33:1. Leave every room better than you found it. Plant flags.

A. Bida